Form Tracking

Advanced Squarespace Form Tracking (Form Listener + Data Layer) | GA4 & Google Ads via GTM

Md Zubayer Islam
March 2, 2026
15 min read
Advanced Squarespace Form Tracking (Form Listener + Data Layer) | GA4 & Google Ads via GTM

Advanced Squarespace Form Tracking with Form Listener & Data Layer


Introduction


Squarespace forms require custom form listeners to track submissions. This guide covers advanced form tracking with data layer integration for GA4 and Google Ads.


Prerequisites


  • Squarespace website
  • Google Tag Manager
  • Google Ads account
  • GA4 property

  • Implementation Steps


    Step 1: Identify Squarespace Form Elements


    Inspect Squarespace form elements to understand their structure.


    Step 2: Create Custom Form Listener


    Implement a custom JavaScript listener for form submissions.


    Step 3: Push Events to Data Layer


    Configure the listener to push events to GTM data layer.


    Step 4: Create GTM Triggers


    Set up triggers based on data layer events.


    Step 5: Configure Conversion Tags


    Set up Google Ads and GA4 conversion tags.


    Step 6: Test and Publish


    Test the implementation and publish your GTM container.


    Conclusion


    Your Squarespace form tracking is now fully configured with advanced data layer integration.

    About the Author

    Md Zubayer Islam is a Marketing Attribution, Conversion Tracking & Server-Side Tracking Specialist with 500+ successful web analytics projects completed.

    Expert in Google Tag Manager, Google Analytics 4, Google Ads, Facebook Ads, Looker Studio, BigQuery, and Server-Side Tracking implementation.

    Chat with Zubayer